Campaign Manager - B2B/B2C Marketing - BFSI

Campaign Manager

Roles and Responsibilities :

- Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.

- Manage the procedure, implementation, tracking and measurement of marketing campaigns.

- Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.

- Work within a budget and report any overspend.

- Write, edit and proofread copy for promotional materials within marketing campaigns.

- Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication channels.

- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.

- Maintain regular measurement of the ROI of campaigns.

- Ensure accuracy of marketing materials and provide formal sign off if necessary.

- Collect and use data to inform new campaigns and the evaluation of existing campaigns.

- Take responsibility for the organisation of any trade shows or exhibitions.

- Administer the website(s).

- Keep abreast of current trends in marketing.