Campaign Management Role - Bank

Objectives:

Apply advanced data analytics techniques to come up with the right offers for the customers at the right time and through the right channel.

Core Responsibilities:

- Campaign Delivery Management

- Business Stakeholders Management

- Create and maintain an environment of consistently high-quality, error-free and timely execution of campaigns

Day-to-Day Responsibilities:

- Understand data requirement from the business users and translate the business requirements into technical requirements

- Estimate and communicate timelines to the business for campaign execution based on the nature of request & current pipeline of work

- Follow campaign gating criteria and include only qualified campaigns in next month delivery calendar

- Coordinate with e-Biz, Marketing and Product team and publish campaign delivery calendar and execute the campaigns as per the calendar.

- Allocate, Manage & track work pipeline of team members, as applicable

- Constantly engage with the business contacts to ensure that the deliverables meet the requirements to the recipient's satisfaction.

- Coordinate with other business functions including technology, credit risk and business teams

- Build a strong understanding of systems and databases, data available in datamart & Production Server within the team

- Collect customer feedback, track campaign performance and recommend necessary changes in campaign design and customer targeting to improve the campaign effectiveness

- Manage campaign infrastructure which includes campaign repository and customer contact history.

- Publish a periodic summary of campaigns executed - including response rate and value generated and identify opportunities for improving campaign targeting precision and ROI

Key Deliverables:

- Campaign Delivery Calendar

- 400+ Customer listing files per month to support various campaign programs

- Campaign Performance Tracking Report

- Monthly campaign Execution and Closure Report

- Recommendation to improve campaign effectiveness

- Reusable utilities to build programs for new campaigns in a very short time

- Percentage of Travel: No

Qualifications :

Education: BE/MS/MCA from a reputed institute

Experience: 10+ years

Certifications: SAS Certification is desirable (Preferred)

Skills: SAS/Business Intelligence Tools, MS Office, DBMS Concepts, Project Management

Other: Banking, Campaign Management