Campaign Management Operations

Job Description:

We are seeking candidates to join our campaign management team for mobile display and search marketing (organic and paid search) strategy and operations; Mobile internet and advertising market is one of the fastest growing market segments and our company is at the heart of this market.

We are seeking young, energetic, highly numerate minds with strong communication skills to join our campaign management team. The role will be to manage both display campaigns that are conducted across networks such as Admobi, Google Adwords, Inmobi etc as well as Search marketing (organic and paid). Prior experience in internet campaign management is desirable.

The candidate should be highly analytical in nature and be the owner of campaign RoIes. This skill is critical.

Good to have Candidates based in Mumbai.

Requirements:

Education: Graduate; MBA, other PG qualification is desirable / nice to have

Department: Sales (Campaign Operations)

Experience (years): 1-3+ years; Good to have - prior experience in internet campaign management teams

Role: Campaign Management - Operations

Core skills:

- Ability to drive ROI based display and search marketing campaigns. Campaigns across display networks, and search engines for Paid and Organic Search.

- Constantly improve the volume and cost delivered through display and search campaigns; Aim to reduce consistently the Cost per Acquisition through campaign analytics and campaign optimizations.

- Work with search marketing as a major focus by driving keyword expansion, keyword rankings, paid search account structures, quality score, landing page and onsite and offsite optimization.

- Work closely with different internal teams such as creative, product, technology and other teams to improve existing service / performance levels.

- Keep track of industry trends and follow best practices to achieve business performance goals.

- Use tracking tools already available to monitor progress and deliver periodic performance and project reports.

- Make and report daily campaign performance reports to manager and other team members as required. Perform systematic and adhoc analysis as required by manager.

- Have confidence in working with adnetworks and Google networks in all manner of campaign operations.

- Handling Purchase orders and Invoicing for Adnetworks

- Must have excellent interpersonal and analytical skills.

- MS office Expertise

About Company:

One of the established mobile application/mobile VAS company based in Mumbai and is a part of MNC Group

If interested, please email your latest CV along with the following required details in the cover letter -

Total Years of Experience:

Relevant Years of Exp in SEM/Search Marketing:

CCTC:
ECTC:
Notice Period:

Contact:
Purnendu Shakunt
Hirewire Solutions