Campaign Lead - BFS

a. Responsible for executing all digital campaigns across platforms

b. Collaborate with internal cross-sell, personalization and marketing teams for content & execution

c. Design digital campaigns including campaign platform strategy and identification of customer base for targeting

d. Plan, execute, and measure hacks, experiments and conversion tests

e. Collaborate with assisted channels for drop off management in digital campaigns

2. Measurement and tracking performance

a. Measure and report performance of all digital campaigns across platforms

b. Co-own digital engagement targets for activation and engagement (e.g. funding, balance build, cross sell and servicing)

c. Co-responsible for conversion rate optimization on digital campaigns incl. funnel analytics and hacks to improve conversion

Key skills and background:

- Challenger mindset & passion to challenge status quo to find innovative solutions to drive out of the box ideas

- Superior analytical skills, with the ability to analyze data and make data-driven decisions

- Believer in entrepreneurial culture of brutal ownership, transparency, and trust

- Strong leadership and management skills, with a track record of building and managing high-performing teams

- Hustler, with solid experience in designing and executing digital campaigns

- Deep knowledge of industry trends and experience in competitor research, analysis, and industry bench marking

- Excellent communication and interpersonal skills, with the ability to communicate effectively with customers, colleagues, and senior management

- Strong project management skills, with the ability to manage multiple projects simultaneously

Minimum qualification:

- 5+ years of relevant work experience in running and executing digital campaigns across banking / financial services / fintechs / consumer tech companies

- MBA from Tier I/II business school; minimum of a Bachelors Degree from Tier I/II institutes