Campaign Analytics Role - BFSI

- Create time-bound opportunities for strategic contextual conversations with clients and support the formation of deeper client relationships.

- Use insights & digital data analytics to support marketing campaign performance.

- Design, deploy, and track campaigns performance basis client life-cycle in close conjunction with Business groups.

- Close engagement with key Stakeholders - Channel & Product teams, Marketing, IT, Operations, Solutions Delivery teams to deliver end-to-end campaign planning & execution.

- Look out for opportunities to increase product holding on existing bases

- Campaign optimization basis past analysis at a channel level, increase throughput in communication & business response rates.

- Use updated evolving methodologies to determine Campaign ROI, effectiveness & modify campaign construct to increase overall Impact across communication mediums

- Understands the campaign management domain | KPIs | ROI | Channels

- Digital Campaign Reporting & Analytics SAS / PowerBI or equivalent

- Adept at managing and manipulating databases - SQL / Azure

- Familiarity with Martech stacks / Campaign management systems like UNICA / Acoustic / Mo-engage / Clevertap