Campaign Analytics Role

Years of experience - 1-6 yrs

- A demonstrated ability Understanding business rules, KPI's and building campaigns

- Exposure to Campaigns tools such as Teradata CIM, IBM Unica, Adobe Campaign Tool, PEGA etc.

- Understanding of creating Test & Control groups for campaign execution

- Handling External data and sharing campaign data with Marketing/Messaging team internal and external vendors

- Hands on SQL experience

- Excel and SAS proficiency - Good to have

- Using Dynamic Content/variables - Good to have

- Campaign Personalization and working with multiple variants - Good to have

- Managing and creating batches - Good to have