Campaign Analyst - Adobe Analytics - KPO

Adobe Analytics (Analysis Work space) & Hive SQL.

Responsibilities:

- Create, manage and improve custom reports with detailed performance of Campaigns and reporting from our team.

- Ownership of maintaining & delivering regular reports to the stakeholders.

- Partner with US Web Analytics team for insight generation towards Creative Cloud & Document Cloud business.

- Work closely with the team to ensure what you are producing is meeting their requirements.

- Support the team leads in their deeper-analytics needs through ad hoc and cadenced reporting.

- Work to help enhance customer experience across various touch points on Adobe.com

Requirements:

- Experience in Digital/Web Analytics role with a Post-graduation degree in Marketing/Statistics/Economics preferred.

- Ideal candidate has the curiosity and work ethic to get their hands dirty & dive into data sets to find insights or areas to test.

- With an innovative and analytical mind set, experience to interpret user journey and Experience data before translating it to a range of audiences

- Knowledge and hands-on experience with Adobe Marketing Cloud (Adobe Analytics, Ad Hoc Reporting, Site Catalyst, Analysis Work space) and Hive/SQL

- Experience with executing large-scale projects from a renowned digital omni-channel platform

- Ability to handle large data sets

1. Experience handling large data sets and preparing data for testing and analysis.

2. Strong Excel skills - familiarity with pivot tables a must!

3. Strong SQL/Hive experience

4. Dashboard and data visualization (Tableau) experience preferred.