CallHealth - Creative Head - Marketing

Job Title Manager/ Sr Manager Marketing

- Vertical Marketing

- Role Creative Head

- Department Name Marketing

- Reports to AVP Marketing

Job Purpose :

- Key resource for converting concepts into creative marketing initiatives for all stake holders.

- Initiatives will include ATL/ BTL activities, content development, digital communication, events, customer life cycle management, PR

Main Accountabilities :

- Understanding all stakeholders and developing insights

- Generating creative / innovative ideas for building brand and loyal customer base

- Developing and driving marketing campaigns

- Managing agencies to optimize their output

Dimensions :

Impact & Influence :

- Primary influence - consumer awareness building and acquisition.

- Secondary influence - impactful communication for associate, shareholders and officer.

Knowledge, Skills & Experience :

- Strategy, conceptual creativity, developing consumer insights, lateral thinker

- 7-10 years of experience in B2C environment.

- From reputed ad agencies, FMCG, services industries like banking / telecom / retail or ecommerce companies. Experience in start- ups would be an advantage

- Must have demonstrated a creative bent of mind in previous assignments

- Good written and verbal communication skills.

- Excellent project management discipline and ability to meet requirements quickly

- Key Relationship Customers

- All service and support business.

- External Agencies like Creative Agency / PR agency etc.

Other information :

- Needs to have a good balance between highly creative and at the same time have the work discipline to work and thrive in a rapidly growing corporate environment.