Cakesmiths - Digital Marketing & Web Manager

Cakesmiths is a product of quality and creativity for all the baking enthusiasts out there. We are a vibrant new startup forging a path in the Pastry Industry in India. Cakesmiths seeks to sensitize the enthusiastic, small-scale professional and even amateur Indian bakers to the artfulness of the craft. Baking is an art- right from inspiration and idea generation, to picking the right ingredients and flavours, to using the correct tools and technique, till the final presentation. Cakesmiths will set the standard in quality for baking tools, ingredients, learning and teaching. We offer three key services.

- A web marketplace that curates high quality baking supplies

- A studio kitchen that is a state of the art space for chefs to show off their skills and mentor amateur bakers.

- Virtual learning, online video classes for individuals who subscribe to our virtual school

Description :

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Maintain Social Media presence, landing pages and blogs

- Formulate and execute content marketing strategy

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Webstore UI/UX maintenance and improvement identification

- Creation and execution of sales campaigns

Qualifications :

- Minimum experience 3 yrs

- BMM/MCom/Degree in marketing

- Superior knowledge of PPC/SEO/Adwords/Inbound content marketing/social media marketing

- Superior communication, planning and strategizing skills

- Excellent command of the English Language