Job Title: Assistant Brand Manager Reports to: Senior Marketing/Brand Manager Preferred Candidate: - We're in search of an energetic, creative individual skilled in marketing and social media, with a flair for digital strategies. - Experience in performance marketing is a plus. Join us to elevate Caf Coffee Day's brand reputation and usher in the next chapter of CCD. Key Responsibilities: Strategic Planning and Analysis: - Monitor market trends, analyse data, and track competitors to identify opportunities. - Analyse internal sales data, secondary data, and conduct frequent caf visits to develop insights on market, brand, and competitor performance. - Plan marketing calendar to support strategic vision and execute tactical campaigns. Team Collaboration and Insights: - Interact with Operations and F&B teams to understand business requirements and build brand strategy. - Collaborate with Sales, F&B, and Merchandise for customer insights and brand operations. Consistency and Creativity: - Ensure consistency in product experience and provide input on creative collaterals and on-ground activities. - Develop communication and point-of-sale strategies in coordination with sales teams. - Oversee production of marketing materials, including print ads, email campaigns, and merchandise design briefs. - Coordinate development of communication materials with external stakeholders. Digital Marketing and Brand Perception: - Utilise digital and social media assets to drive positive consumer behaviors. - Collaborate with agencies, content creators, and influencers to build positive brand perception. Partnerships and Activation: - Form alliances and collaborations with third parties for consumer engagement and activation. Experience: - 3-6 years of relevant experience in Marketing/Brand Marketing. Required Qualifications: - Masters in Marketing Management/Brand Communication/Communication Management. - Hands-on experience in Brand Management / Activation - Ability to glean consumer insights and apply the same towards stated marketing objectives - Strong interpersonal skills and ability to run a network Preferred Qualifications: - Experience in an Advertising Agency or Brand Marketing (FMCG/F&B/AlcoBev/Retail). - Minimum 3+ years of experience in Brand Communication/Marketing/Client Servicing/Planning.

Any Location

Cafe Coffee Day - Assistant Brand Manager 

Cafe Coffee Day - Assistant Brand Manager  ,Job Description for Cafe Coffee Day - Assistant Brand Manager  in Cafe coffee day in  Any Location for (3-6) years of experience. Apply Now!

Job Description for Cafe Coffee Day - Assistant Brand Manager  in Cafe coffee day in  Any Location for (3-6) years of experience. Apply Now!