Cafe Coffee Day - Assistant Brand Manager

Job Title: Assistant Brand Manager

Reports to: Senior Marketing/Brand Manager

Preferred Candidate:

- We're in search of an energetic, creative individual skilled in marketing and social media, with a flair for digital strategies.

- Experience in performance marketing is a plus.

Join us to elevate Caf Coffee

Day's brand reputation and usher in the next chapter of CCD.

Key Responsibilities:

Strategic Planning and Analysis:

- Monitor market trends, analyse data, and track competitors to identify opportunities.

- Analyse internal sales data, secondary data, and conduct frequent caf visits to develop insights on market, brand, and competitor performance.

- Plan marketing calendar to support strategic vision and execute tactical campaigns.

Team Collaboration and Insights:

- Interact with Operations and F&B teams to understand business requirements and build brand strategy.

- Collaborate with Sales, F&B, and Merchandise for customer insights and brand operations.

Consistency and Creativity:

- Ensure consistency in product experience and provide input on creative collaterals and on-ground activities.

- Develop communication and point-of-sale strategies in coordination with sales teams.

- Oversee production of marketing materials, including print ads, email campaigns, and merchandise design briefs.

- Coordinate development of communication materials with external stakeholders.

Digital Marketing and Brand Perception:

- Utilise digital and social media assets to drive positive consumer behaviors.

- Collaborate with agencies, content creators, and influencers to build positive brand perception.

Partnerships and Activation:

- Form alliances and collaborations with third parties for consumer engagement and activation.

Experience:

- 3-6 years of relevant experience in Marketing/Brand Marketing.

Required Qualifications:

- Masters in Marketing Management/Brand Communication/Communication Management.

- Hands-on experience in Brand Management / Activation

- Ability to glean consumer insights and apply the same towards stated marketing objectives

- Strong interpersonal skills and ability to run a network

Preferred Qualifications:

- Experience in an Advertising Agency or Brand Marketing (FMCG/F&B/AlcoBev/Retail).

- Minimum 3+ years of experience in Brand Communication/Marketing/Client Servicing/Planning.