ByteLearn - Head - SEO

- Create and manage an SEO roadmap to win a share of voice on Google Search for high intent and high-volume search and drive relevant traffic to the platform.

- Perform periodic technical audits on the website/pages, making short- and long-term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CVW (core web vitals), etc.

- Recommend changes to website architecture, content strategy, link building, and other factors impacting SEO positions for target keywords.

- Conduct competitive analysis and research, staying up to date on the competitive landscape.

- Work in close collaboration with the Product, User Acquisition, and Analytics teams to tie ASO efforts to quantifiable results like retention, LTV, ROI.

- Drive organic acquisition on PlayStore and AppStore, leveraging every channel available to defend/optimize top ranks in stores, rank for more keywords, and improve conversion in the stores.

- Conduct ASO experiments using rigorous approaches and measurement methods (A/B tests) and prove their effectiveness.

- Experience with On-page (Keyword planning, Title, Description, etc.) and Off-page activities for PlayStore and AppStore

- Collaborate & work with both internal and external stakeholders for creatives, content, dashboards, and product changes.