ByteLearn - Head - Search Engine Optimization

What does a SEO Head do ?

The person will be responsible for improving the Organic rankings and increasing the top funnel organic traffic for Bytelearn which eventually will lead to revenue growth.

Roles & Responsibilities:

- Create and manage an SEO roadmap to win a share of voice on Google Search for high intent and high-volume search and drive relevant traffic to the platform.

- Perform periodic technical audits on the website/pages, making short- and long-term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CWV (core web vitals) etc.

- Recommend changes to website architecture, content strategy, link building, and other factors impacting SEO positions for target keywords.

- Conduct competitive analysis and research, staying up to date on the competitive landscape.

- Work in close collaboration with the Product, User Acquisition and Analytics teams to tie ASO efforts to quantifiable results like retention, LTV, ROI.

- Drive organic acquisition on PlayStore and AppStore, leveraging every channel available to defend/optimize top ranks in stores, rank for more keywords and improve conversion in the stores.

- Conduct ASO experiments using rigorous approaches and measurement methods (A/B tests) and prove their effectiveness.

- Experience with On-page (Keyword planning, Title, Description, etc.) and Off-page activities for PlayStore and AppStore

- Collaborate & work with both internal and external stakeholders for creatives, content, dashboards, and product changes.

Must-have skills:

- Must have relevant work experience of 6+yrs

- Successful record and an in-depth knowledge of blogs, web analytics, SEO, SEM

- Integrated a first-ever financial, branding, and advocacy marketing outreach with a new content strategy and delivery process.

- Helped achieve the top organizational goal of building brand identity by growing first-time website visits

- Involvement in the product development process by collaborating with the art department and product development manager.

Benefits:

- High level of responsibility and ownership for a product impacting billions of lives.

- Extremely high-quality talent to work with. Work with a global team between US / India.

- Work from anywhere anytime!

- Best of breed industry benefits packages.