ByteLearn - Employer Branding Specialist

What does an Employer Branding Specialist do?

Employer Branding Specialist responsibilities include updating our social media pages, responding to followers and tracking user engagement. To be successful in this role, you should have excellent web content writing skills and experience advertising on multiple social networks.

Ultimately, you will ensure we maintain a strong online voice and brand consistent with our marketing goals.

Must have Skills

- Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram

- Optimize social media posts (language, tone, message) based on our target audience's behaviours

- Select appealing images and videos to complement text

- Update our social media pages with compelling company news

- Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)

- Track and report on social media insights (traffic, engagement, shares, conversion rates)

- Apply advertising techniques to boost brand awareness, like promotions and competitions

- Respond to questions and comments on our social media pages in a timely and accurate manner

- Network with clients and industry professionals

Nice to Have

- Proven work experience as a Employer Branding Specialist or similar role

- Hands-on experience using various social media platforms to advertise

- Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics, Canva)

- Familiarity with online paid advertising

- Ability to deliver creative web content (text, image and video)

- Excellent communication skills

Benefits

- High level of responsibility and ownership for a product impacting billions of lives.

- Extremely high quality talent to work with. Work with a global team between US / India.

- Work from anywhere anytime!

- Best of breed industry benefits package