ByteDance - Manager - Product Marketing

Job Description :

1. The Product Marketing Manager will help in driving the creation of product feature related world-class marketing communications for all marketing channels.

2. Responsible for product marketing strategy and pipeline.

3. Increase awareness, adoption and conversion of product features

4. Understand business objectives and map out clear marketing strategy to meet business goals

5. Analyze product feature trends, user insights, and competitor landscape; put out effective data resources for strategy making

6. Launch and manage marketing campaigns with agency partners

7. Join hands with cross functional teams like product, content and data to effectively facilitate product feature promotion; track campaign implementation and data results

8. Work on CSR and social campaigns, and constantly improve social impact of brand