Bytedance - Brand Strategist

Job Description :

1. Support the sales team to come up with strategic sales proposals and secure inventory availability for clients.

2. Participate in client communication and provide product recommendations with the sales team. Also use platform and market research specific data and insights for the proposals.

3. Research on brands, industries for creative ideas that can be implemented on the platform for the clients.

4. Work with brands, agencies and operations team to see timely launch of campaigns and assist in content strategies and optimizations, campaign strategies and optimizations to ensure that constant revenue stream is maintained and client objectives are met.

5. Creation of case studies and reports that help the sales and clients in their campaign.

6. The person should have experience in driving strategic brand communications and brand plans via different channels.

7. Should have experience in creating social media strategies and influencer marketing strategies.

8. Should have experience in doing marketing activities in tier 1, tier 2 and tier 3 cities.

9. Its preferable to have a wide industry exposure: FMCG, FMCD, Ecommerce, BFSI, Travel, Food & Beverage, etc.

10. The person should be a mix of creative as well as number orientated.

11. Work with the product team to understand the ad product performance, targeting options and audience insights of the platform.

12. Collaborate with content partnership and product colleagues to develop, test, execute, and measure ideas for specific brand and agency clients.

Job requirement :

- Should have at least 2 to 4 years of experience.

- Good Creative Skills.

- Good written and verbal communication