Byond Travel - Brand Manager

Brand Manager - Byond Travel

- Byond Travel organizes and leads small-group travels for like-minded travellers in over 50 countries. As India's leading platform for bringing together travellers from multiple interest groups and communities, their groups range from women-only travellers to yoga, self-drives to moms & kids, senior citizens and even spiritual healing groups. On request, Byond Travel also creates customized journeys for private groups.

Role summary :

- Creative planning and execution: Oversight across digital platforms from conceptualization, development, production and execution with a focus on control and measurability.

- Media planning & performance: Partnering with internal and external media teams to develop plans and content with objectives across awareness, engagement, clicks and conversions with a focus on RoI.

- Project planning and management: Coordinating effort from multiple teams, both internally and externally and ensuring on-time execution of campaigns.

- Financials - ownership of RoI across multiple channels with a focus on optimizing high return channels.

- Executing our online and offline customer acquisition campaigns across multiple channels, including digital marketing, SEO, SEM, affiliate channels and more.

- Partnerships and syndications with influencers, brands and partners across owned and affiliate platforms for content and community initiatives.

Requirements :

Must Haves :

- 4 + years of experience with digital and online marketing.

- Core marketing experience with some experience in a B2C product.

- Previously worked as a strategy and thought partner.

Preferred :

- Knowledge and past experience with SEO, Content Marketing.

- Have experience working with external vendors for various campaigns.

Culture fit :

- Ability to own things and get work done.

- Ability to work in a multicultural, fast-paced organization.