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13/06 Seemona Sen
HR at Byjus

Views:256 Applications:68 Rec. Actions:Recruiter Actions:5

BYJU'S - Senior Manager - Marketing - IIM/ISB/MDI/FMS (4-10 yrs)

Hyderabad Job Code: 1109967

Executing and initiating marketing initiatives for the region to deliver marketing KPIs that facilitates

BYJUS TUITION CENTRE to reach their sales targets.

Key Responsibilities:

- Centre Launch Plan - from ideation to execution

- Monitoring Centre performance and working with centre manager to drive business objectives

- Ensure each Centre achieves Targets for Enrollment & revenue

- Plan Activations which ensure Byjus Tuition Brand imagery & Generate Leads till center achieve business targets

- Suitable Alliances for driving more enrollment & business targets

- Achievement of KPI's for each centre

- Create Exclusive alliance offer for the club members (Schools/ Malls /Youth Club)

- Ensuring data quality for programme enrollment

- Regular training of Centre Marketing SPOC

- Review their performance and define action plan Marketing Planning, Execution & Catchment Development

- Developing the monthly/Quarterly/Annual marketing plan for the region

- Primary, Secondary & Tertiary Marketing Plan for Lead Generation

- Manage relationship with Agency & brief them for activation plans

- Ensure monthly plans made along with Centre Marketing executive for delivering targeted business

- Review weekly business & take counter measure or action plan required Budget, reporting and vendor management

- Developing the monthly/Quarterly/Annual marketing plan for the region

- Complete control of budget allocated for Region or Centre

- Reduce the cost through effective planning and execution

- Vendor management & Bill Tracking with the finance team

- Ensure qualitative execution by working with approved and qualified vendors

Candidate Profile:

- Minimum 4-10 years of work experience in a progressive company - B2C or Retail industry

- MBA /Equivalent in Marketing from reputed institute (Premium Institute preferred)

- Analytical mindset, with experience analyzing qualitative and quantitative data to device strategy

- Comfort in a fast-paced, entrepreneurial, start-up environment

Women-friendly workplace:

Maternity and Paternity Benefits

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