Byju's - Manager - Marketing

- Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities

- Create annual and quarterly marketing plans for lead flow. Communicate and educate the sales team on plans and outcomes for better target allotment

- Planning, budgeting, forecasting the lead requirements in adherence with Centre and team requirement

- Track lead flow to ensure the appropriate sales channels are following up on marketing leads in a timely manner

- Maintaining various key performance matrixes - CPA, CPL, Revenue, and ROI

- To drive effective BTL marketing campaigns: School Engagement, Seminar/Webinar,

- Kiosk placement in societies/Mall/Metro, OOH, Local print/Media, D2D

- Work closely with the Centre Managers & AVPs to establish a robust inbound lead generation engine that runs on a well-planned approach

- Plan carefully customer-oriented campaigns for the entire year while targeting the revenue goals for the respective BLCs

- Responsible for cracking local assets along with national assets for lead generation

- Responsible for recruitment, training, managing and leading agencies, interns and on ground team members to ensure seamless delivery of leads

- Work closely with field marketers, based locally in the regions, to help execute your

Campaign plans.

- Coordinating with various internal and external stakeholders including Center head, Marketing managers, sales team etc

- Report weekly progress in easy-to-read, executive style dashboards, along with plans to fix gaps between actual and targeted leads value

- Use experience and best practice to create a marketing strategy focused on positioning BLC in the top segment of coaching institutes

- Develop engaging programs to re-engage with existing customers

- Continuously develop new strategies to increase touch-points within a customer's journey in order to optimize conversion rates