Byju's - Manager - Marketing

BYJU'S is an Indian multinational educational technology company & world's most valuable education technology company. After raising $1 billion in 2021, BYJU'S market valuation stands for $15 billion. It was founded in 2011 by Byju Raveendran and Divya Gokulnath.

About The Team :

We are looking for a Marketing Manager to own and accelerate our efforts around engaging customers on the BYJU"S platform. The objective is to increase the performance of our programs and channels to enable higher engagement levels for different user cohorts.

The role involves working closely with cross-functional teams and to build and execute engagement and experience customer journeys by applying growth principles to drive performance.

Product : BYJU'S Early Learn Business

Your Key Responsibilities :

- Establishing best practices and improving overall comms across different consumer touchpoints

- Setting up new engagement programs, and prioritizing initiatives to increase the overall engagement and experience levels of different user cohorts

- Build a strong culture of user-first thinking and product planning to drive impactful outcomes across the entire lifecycle of the user

- Partnering with Product, content, creative, operations teams to create a highly engaged user

- Understanding users and drive insights to various teams to influence roadmaps and key focus areas

- Define on the platform and off platform strategies across different channels and user cohorts that help in higher engagement with brand and product.

- Developing an engagement calendar that is relevant at a user level to help overall retention

- Establishing best practices and improving overall comms across different consumer touchpoints

What To Bring :

- Having a growth mindset and someone who is comfortable in a cross-functional environment and has to work on challenging problems and deal with ambiguity

- Ability to lead with influence and work collaboratively with multiple cross-functional teams

- Strong analytical and data-driven thinking

- Creative and attention to detail.

- Good communication and interpersonal skills

- Proven experience in developing and executing campaigns

- Good project management skills