BYJU'S - Lead - Partnership

About BYJU's:

BYJU'S is the world's leading ed-tech company and the creator of India's most loved school learning app which offers highly adaptive, engaging, and effective learning programs for students in LKG, UKG, classes 1 -12 (K-12), and competitive exams like JEE, NEET and IAS.

BYJU'S launched its flagship product, BYJU'S - The Learning App, for classes 4-12 in 2015. Today, the app has over 100 million registered students and 6.5 million annual paid subscriptions. With an average time of 71 minutes being spent by a student on the app every day from 1700+ cities, the app is creating a whole new way of learning through visual lessons. The Disney. BYJU'S Early Learn App was launched in June 2019, a special offering from BYJU'S for students in classes 1-3 featuring Disney's timeliness characters. In early 2019, BYJU'S acquired Osmo, a Palo Alto based maker of educational games to transform the whole offline to online learning experience. BYJU'S also acquired White Hat Jr in 2020, a Mumbai-based programming start-up focused on empowering children with coding skills.

In early 2021, BYJU'S acquired the market leader and one of the most trusted test-prep service providers in India - Aakash Educational Services Limited(ASEL).

Delivering a world-class learning experience, programs from BYJU'S are making learning contextual and visual. The apps have been designed to adapt to the unique learning style of every student, as per the pace, size, and style of learning. BYJU'S is paving the way for new- age, geography-agnostic learning tools that sit at the cross-section of mobile, interactive content, and personalized learning methodologies. BYJU'S is also the official sponsor of the Indian Cricket Team.

Context -

1. With a shift in viewership to OTT platforms from linear channels there is a greater fragmentation of viewership. Tent pole properties are shrinking. Even as of now outside of Cricket there are no media properties where one can get access to a large chunk of households in the country.

This is a phenomena that has played out at a much greater scale in USA and in many of the other developed markets. They have witnessed aggressive cord cutting and shift from ad funded content to subscription (user paid) content.

At Byju's we are keen to ensure that we are not caught on the wrong side of this shift in viewership behavior. We are salient across the board, irrespective of what the customer views and where he views.

2. Byju's pioneered the edtech space in India. Byju's did so by standing for conceptual clarity and joy in learning as opposed to being obsessed about marks and topping an exam which the offline coaching industry stood for. Byju's thus made students fall in love with learning and become the most loved after schools education brand. In the process Byju's came to be the most sought after choice for studying at home, in particular for parents -kids who were keen on instilling/ building conceptual clarity and learn in a joyous / fun way.

Having established itself as the eminent ed-tech player and category builder, through its learning app Byju's now aims for eminence in the offline tuition market across the length and breadth of country, across age groups, across income stratas.

Towards this we have recently launched online learning classes with a two teacher approach. These classes extend all the benefits of the offline tuitions and by building on our strengths of conceptual learning, vast self-learn library, and best self-learn platform and a two teacher approach, they emerge as a materially superior alternative to offline tuition.

With these classes Byju's now has the opportunity to offer monthly subscriptions and theme specific learning packs. These will be key to bringing Byju's within the grasp of the masses across the length and breadth of the country.

Key Responsibilities:

Role 1: Towards the first opportunity of helping Byju's stay ahead of shift in viewership

Incumbent will lead Content partnerships -Some of the means by which we wish to explore include:

- Getting embedded in content as its being created , being a part of the narrative

Creating our own content that goes viral

Role 2: Towards the second opportunity of partnering with large direct to consumer brands

- Draw upon partners who have large established customer franchises to generate high quality leads for our academic programs. These partners would include

- Telecom operators premium pre-paid customers and postpaid customers

- OTT players paying customers

- Relevant customers of Pay TV operators

- Relevant customers of banks

- Relevant credit card customers

- FMCG firms

- E commerce platforms

- Bundling with packs /plans/ recharges for targeted base of the partner at no additional cost to maximize trials. We will rely upon customer parameters of the partner (plan/ pack / account balance etc.) to shortlist customers who are eligible for the offer and then offer these at no additional cost

- This will help the partners shore up their revenues / subscriber numbers and hence it would be in their interest to promote this as extensively as feasible

- We will support the partner with marketing collaterals and by creating the easiest glide path to coupon redemption

Requirements :

- Identify and execute partnerships resulting in growth opportunities.

- Reach out to potential partners ranging from Consumer brands, corporate and any other partners with customer synergies.

- Passionate pedigree candidates with relevant years of experience into Strategic Partnerships

- Ability to build to new business strategies

- Deep commitment to customer service and the ability to multitask, meet deadlines, and work successfully in a fast-paced environment