Byju's - Lead - Marketing - Learning Centres

Lead Marketing - Byju's Learning Centres

The Role:

The role will be a part of the BYJU'S Learning Centers Team and will be required to - Lead the development of our marketing plans, working closely with teams, to create an effective and efficient marketing strategy focused on growing audiences for our products and services. And, to spearhead conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales.

Position is based out of Bangalore.

Key Responsibilities:

- Ability to drive strategic thinking and design of initiatives across multiple areas related to marketing for e.g. Customer Insights, Digital Marketing, Brand development etc.

- Ensure consistent branding across all BLC Centers and all BLC related marketing efforts (such as events, email campaigns, web pages and promotional material)

- Monitor BLC related competition (acquisitions, pricing changes and new products and features)

- Hands on expertise in Marketing experience across brand management, ATL and BTL activities, etc

- Coordinate sales and marketing efforts with regards to BLC to boost brand awareness

- Program/ Project management - creating comprehensive and integrated marketing project plans, tracking and monitoring

- Ideating around new value propositions, development of pilot and running and tracking of pilots