Byjus is an Indian multinational educational technology company & world's most valuable education technology company. After raising $1 billion in 2021, Byju's' market valuation stands for $15 billion. It was founded in 2011 by Byju Raveendran and Divya Gokulnath. Job Description: We are looking for a cutting edge Email Marketing Manager who can help to develop new revenue streams and increase average revenue per user via email and other communication channels. This role will have the opportunity to play a critical role in standing up and growing new communication touch points that will drive customer acquisition and extend a customer's LTV. Product: Byju's International Business-Osmo Designation: Email Marketing Manager Location: Bengaluru Responsibilities: - Create strategies and roadmap for direct to consumer channels (email, push notification, and SMS) to drive new user acquisition, increased conversion, and improved engagement - Collaborate with content, marketing, product, and PR teams to develop engaging and revenue-driving communications. - Work with engineering and design to implement emails and push notifications, including but not limited to building & sending emails, pulling audience segments, a/b testing & reporting) - Develop deep understanding of customers and build customer targeting, segmentation, and communication strategies to maximize the conversion rate, cross sell purchase rate and LTV/CAC - Build marketing automation and triggers to engage and convert prospects and customers across the customer journey - Continuously conduct A/B tests and analyze results to develop insights to improve conversion rate, retention, and member loyalty - Provide on-going reporting, campaign insights and revenue pacing to stakeholders Requirements: - Proven track record in developing multi-channel roadmaps - Experience working in a strong metrics driven culture to measure the channel impacts - Hands on experience with email, SMS, in-app and lifecycle management tools - Experience in customer segmentation strategies and subscriber management across multiple channels, deliverability and CAN-SPAM laws - Excel, A/B testing, experiment design, campaign analysis - Strong organizational and communication skills - Impeccable eye for detail - Exhibit willingness and flexibility to work in a small team environment - International experience plus, will need to be available during some US hours as needed. About Byju's: BYJU's is India's largest Ed-tech company and the creator of India's largest K12 learning app which offers highly adaptive, engaging and effective learning programs for students in classes 4-12 (K-12) and competitive exams like JEE, NEET, CAT, IAS, GRE and GMAT. Today, BYJU's has over 6.5 million downloads, 3 lakh annual paid subscriptions and sees an addition of 30,000 students every month. With an average time of 40 minutes being spent by a student on the app every day, the BYJU's app is making learning enjoyable and effective. Renewal rates are as high as 90%. Launched in 2015, BYJU's has become the most loved and preferred education app for students across age groups. Osmo-Byju's International : As part of its international expansion, Byju's acquired Osmo in 2019, a Silicon Valley based company that offers a suite of - learning through play- products targeting 3-9 year old's, using cutting-edge computer vision technology. Byju's has proven its core business model in India and now has ambitions to scale up globally with products and solutions for learning. Byju's has also partnered with Disney, to develop a co-branded product with Disney IP deeply integrated for the early learner (age 3-8). The product was launched in the India market in June 2019 and the North America launch and scale up is planned during 2021.

Bangalore

BYJU'S - Email Marketing Manager - International Business 

BYJU'S - Email Marketing Manager - International Business  ,Job Description for BYJU'S - Email Marketing Manager - International Business  in Byju's in  Bangalore for (4-6) years of experience. Apply Now!

Job Description for BYJU'S - Email Marketing Manager - International Business  in Byju's in  Bangalore for (4-6) years of experience. Apply Now!