BYJU'S - Director/Senior Director - Digital Marketing

We are looking for qualified Digital Marketing expert to take the lead in developing successful, long-term Mobile marketing strategies for our central team at Bengaluru.

Key Responsibilities :

- Plan, test, and execute mobile and web marketing campaign and responsible for delivering business ROI

- Manage all digital marketing channels to ensure brand consistency

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Analyze and optimize digital channel mix by utilizing data driven approach in accordance with business goals

- Develop specific campaigns to create and maintain high levels of customer interaction

- Plan, execute, and measure experiments and conversion tests

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Liaise with Product, Design and Sales teams to improve conversion and sales value along with customer satisfaction through cohesive strategies.

Candidate Profile :

- 8+ years of experience in digital marketing

- In-depth knowledge of all digital channels including search, social, affiliates, display and others

- Hands-on experience in app marketing is required

- Strong thought leadership and strategic thinking

- Strong analytical mindset and data driven approach in campaign planning and execution

- Basic technical knowledge to liaise with the tech/product team to optimize user funnel and journeys

- Good understanding of website analytics tools (e.g. Google Analytics, Omniture, or Webtrends)