Byju's - Associate Director/Director - Digital Marketing

Responsibilities:

- Meet the company objectives and lead the team

- Develop digital marketing strategy for user acquisition

- Improve engagement using paid channels

- This is a cross functional role incumbent will need to interact with multiple stakeholders.

Requirements:

- Must have scaled and optimized the app campaigns on Google and Facebook platform, not affiliate.

- Hands on experience on Adwords, Facebook and Appsflyer (Having knowledge of Appsflyer is aplus)

- Good understanding of education market, must be hands on with tools

- Have led a team and scaled digital campaigns

- Education qualification-B.Tech, MBA optional

- Experience Range- 4-6 years in Performance Marketing