Byjus - Assistant Manager/Manager - Digital Marketing

Key Responsibilities :

- Plan, test, and execute mobile app & Web marketing campaigns for App Growth and Lead generation

- Manage all digital marketing channels (for consistency) Youtube, Adwords, Facebook, Linkedin, Affiliate networks etc..

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Focus on data driven optimization strategies along with regular experiments and A/B test approach

- Leverage Google Analytics, VWO and other tools that aid campaign optimization and A/B testing.

- Take a data-driven approach to evaluate end-to-end customer behavior across multiple channels and customer touch points

- Forecast sales performance trends and act proactively to increase our market segment. Research competition and understand market potentials.

- Work cross-functionally with Tech, Analytics product & Creative teams to solve problems and improve performance of marketing campaigns

Specifically, the candidate should have :

- 2-3 years of experience in running Mobile app marketing campaigns, Web Lead generation campaigns, understanding of Appsflyer

- Highly creative with experience in identifying target audiences and devising digital performance marketing campaigns

- Experience in optimizing landing pages and user funnel with A/B tests

- Experience with digital marketing of premium products will be an added advantage.

- Knowledge of website & Mobile analytics tools (e.g. Google Analytics, Appsflyer)

- Have excellent understanding of channels like Google, Facebook and LinkedIn for performance marketing along with exposure to other channels.