Human Resources Head at BuyerForesight - a Step2 Strategy Company
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BuyerForesight - Senior Associate - Demand Generation - IT (2-5 yrs)
Mandatory - Candidate having experience in B2B Sales and international sales (US) Apply
Job Title: Business Development Executive/Demand generation - IT
Sales Function: Business Development
Position Type: Regular, Full-time
Position Level: Experienced
BuyerForesight is a Sales Intelligence firm working with North American B2B companies to deliver deep company and prospect intelligence to accelerate revenues for their customers. We're a revenue funded company been in business for more than 4 years, based out of Kolkata and have branches in Bengaluru and Duluth, Minnesota. At BuyerForesight, we not only offer you a vibrant culture and opportunities for you to acquire niche skills around sales intelligence and demand generation, but also, a platform where your work gets recognized leading you to grow up the ladder much faster.
Read all about us at www.buyerforesight.com
1. As a Demand generator, you will work on behalf of one of our clients, who has hired us to deliver qualified opportunities that will lead to revenue. You will first understand the client's business and product (or service) and the problems it solves for their customers.
2. You will understand the industry the client sells to, the types of companies in that industry they sell to, and the functional roles in those companies who ultimately make the decision to buy. You will understand why someone in a particular role in a company might be interested in our client's product. Armed with this information, you will identify and engage with the U.S. and EU-based professionals who meet the qualification criteria and engage them so that they agree to have a sales call with our client. We will train you to apply our proprietary process (that includes both inbound and outbound) for using LinkedIn and other tools to engage with suspects on behalf of our clients.
3. This is an independent demand generation position, which requires hands-on experience in generating leads & sales pipeline for the US & EU markets. You should understand the concepts of demand generation and lead nurturing through hands-on experience. The position reports to our VP - Customer success with direct lead life-cycle management responsibility.
Required Skills :
1. Educational Qualification - BE, B.Tech, B.C.A or MBA, M.Tech, M.C.A, BA, B.Com. Minimum 2 years working experience in demand generation, with 1 of those years in demand generation for IT Services and North America/EU focused.
2. Experience generating demand through LinkedIn is a must; experience using other social selling tactics is a bonus.
3. Enthusiastic about working as a one-man team in a start-up environment and meeting challenges.
4. You should be well versed with Marketing automation tools and CRM.
5. You should understand emerging technologies & trends like Cloud, Mobile, Analytics - to initiate the right conversations with C-suite professionals our clients wish to speak with.