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29/01 Shweta Gilotra
Human Resources Head at BuyerForesight - a Step2 Strategy Company

Views:2158 Applications:493 Rec. Actions:Recruiter Actions:476

BuyerForesight - Business Development Executive - Demand Generation (2-5 yrs)

Bangalore/Kolkata Job Code: 1367838

Mandatory - Candidate having experience in B2B Sales and international sales (US & APAC) Apply

Business Development Executive - Demand Generation - IT

- BuyerForesight (a Step2 Strategy company is a Marketing services firm working with B2B Tech companies in North America and APAC regions to deliver Sales qualified leads. We've accelerated revenues for more than 200 customers over the last 6 years of our business and we're a 60 member team currently scaling rapidly.

- The current openings are for our Kolkata/Bangalore location and our team is spread across 4 locations globally. We've 2 offices in India (Bangalore & Kolkata) and we've an office in Duluth, MN (USA) and Singapore

Read all about us at

Responsibilities :

1. As a Demand generator, you will work on behalf of one of our clients, who has hired us to deliver qualified opportunities that will lead to revenue. You will first understand the client's business and product (or service) and the problems it solves for their customers.

2. You will understand the industry the client sells to, the types of companies in that industry they sell to, and the functional roles in those companies who ultimately make the decision to buy.

- You will understand why someone in a particular role in a company might be interested in our client's product. Armed with this information, you will identify and engage with the U.S. and EU-based professionals who meet the qualification criteria and engage them so that they agree to have a sales call with our client. We will train you to apply our proprietary process (that includes both inbound and outbound) for using LinkedIn and other tools to engage with suspects on behalf of our clients.

3. This is an independent demand generation position, which requires hands-on experience in generating leads & sales pipeline for the US & EU markets. You should understand the concepts of demand generation and lead nurturing through hands-on experience. The position reports to our VP - Customer success with direct lead life-cycle management responsibility.

Required Skills :

1. Educational Qualification - BE, B.Tech, B.C.A or MBA, M.Tech, M.C.A, BA, B.Com. Minimum 2 years working experience in demand generation, with 1 of those years in demand generation for IT Services and North America/EU focused.

2. Experience generating demand through LinkedIn is a must; experience using other social selling tactics is a bonus.

3. Enthusiastic about working as a one-man team in a start-up environment and meeting challenges.

4. You should be well versed with Marketing automation tools and CRM.

5. You should understand emerging technologies & trends like Cloud, Mobile, Analytics - to initiate the right conversations with C-suite professionals our clients wish to speak with.

Women-friendly workplace:

Maternity and Paternity Benefits

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