Busy Infotech - GM/DGM - Digital Marketing - IIM/ISB/MDI/FMS

GM/DGM - Digital Marketing

This position is responsible for driving the marketing strategies and initiatives for lead generation, email marketing, SEO, PPC and digital marketing. This entails planning and executing campaigns, creatives and communication. We are looking for result-driven and growth-oriented individuals excited about growing the market share of Busy Accounting Software alongside a fast-growing team.

KRAs:

- Using the channels of Email Marketing, WhatsApp Marketing, PPC and SEO, drive the following

- Qualified lead generation for various products of Busy

- Renewal of existing & expired customers

- Upsell to existing customers

- Drive user engagement and activeness for existing subscribers

- Improve organic search rankings and ensure growth in traffic & engagement through SEO

Skill Sets / Requirements:

- Experience with Email & WhatsApp Marketing, PPC, SEO

- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

- Excellent communication, leadership, and strategic planning skills.

Qualification - MBA / PG. from a Premier Institute