Business Unit Head - Specialty Business

Business Unit Head - Specialty business

- The incumbent will be responsible for setting up the sales and marketing organization for the concerned BU of the company

- Must have strong channel management, pricing and forecasting experience of relevant therapy area - Driving a P&L (top line and bottom line) of the business

- Direct marketing and sales activities to ensure that short and long range sales volumes and projects are achieved

- Leading commercial discussions with Business Development teams to forge new opportunities or initiate new business models. Also, coordinating and planning with supply chain teams to develop product supply and delivery

- Responsible for achieving the top line and bottom-line targets of the Business Unit as per the India acceleration plan

- Develop strategies and programs to gain leadership position in the participated segment/s through product portfolio enhancement, market penetration, consumer education programs.

- Garner significant market share as well as prescription share for the portfolio by strengthening credibility with KOLs, develop educational relationships with the top KOLs in India including educational conferences, etc.

- Provide leadership and guidance to the sales operation team on field force deployment, productivity enhancement and stability of field force.

- Coordinate with Demand fulfilment team to ensure availability of products at identified stock points. - Responsible for maintaining direct marketing expenses within budgets and brand profitability.

Desired Criteria :

- Post graduate in Marketing Management with graduation in medicine, science, pharmaceuticals.

- Experience in developing and implementing brand plans of existing/new products, managing niche sales force and medium sized business units successfully.

- Successfully led high performing Sales Teams

- String experience in Super speciality segment (Oncology / Cardio / Diabetes / CNS etc.) is a must.