Business Mgr - Customer Analytics/SaaS

PRIMARY RESPONSIBILITIES

- Responsible for revenue and customer acquisition from a direct-to-customer sales model for ARC Loyalty247

- Set up and manage the outbound telesales operation for the product

- Set up and manage the product’s web presence and web self service

- Set up and manage affiliate and partner marketing programs and marketplace presence

- Work with solutions engineering and professional services for provisioning and deploying the customer instances of the product

- Coordinating with the product teams and marketing team to identify and execute demand generation activities like mailing campaigns, webinars, events, advertisements

REQUIRED QUALIFICATIONS

- MBA, 10+ years of experience, with experience in Saas and direct-to-customer sales and marketing processes

- Strong business leadership experience in managing sales, marketing and account management functions in IT Services or IT products environment

- Experience in handling inside-sales teams and business development teams and driving lead generation through various channels

- Experience in selling into the CMO organization

- Understanding of sales and marketing motions in analytics, enterprise IT or consumer mobility technologies will an added advantage

- Retail industry knowledge will be highly desirable

- Willingness to overlap with US-hours.

Please contact freeda.mary@abcconsultants.in