Business Marketing Role - IT

Responsibilities:

- Generate leads by devising and executing multi-channel campaigns across mail, social media, webinars, workshops, etc

- Enhance BU positioning by creating unique vale propositions & elevator pitches for differentiated communication with clients & influencers esp including service offering content on website, Blogs, POVs, Case Studies, Videos, playbooks etc

- Create customer advocacy by generating client testimonials - AV and text

- Manage Wipro's participation in industry events end-to-end that includes brand visibility, engagement and lead generation strategies, theme, message, communications, design and vendor interactions

- Develop content for collaterals, case studies, presentations, social media posts, event stories and newsletters;

- Develop press release, handle interactions with PR agencies & coordinate press releases

- Coordination and working with Business Units to support large ongoing opportunities via campaigns etc.

Requirements:

- Bachelor's degree and 9+ years professional work experience in Marketing

- Degree preferably in Marketing, Communications or related field

- Strong content development experience (managing the process from inception through go-to-market)

- Strong experience in event management logistics

- Understanding of B2B marketing

- Strong experience with digital campaigns, understanding of social media (LinkedIn and Twitter)

- Proven experience in client credentials/ case study and marketing collateral development

- Broad overall business acumen, industry knowledge, knowledge of Wipro's areas of business

- Understanding and ability to originate and apply marketing concepts

- Ability to manage and build relationships in a matrixed organizational environment

- Ability to work autonomously and independently, yet integrate appropriately with other areas within Marketing & Communications and other areas within Wipro

- Ability to manage multiple projects under tight deadlines with multiple stakeholder

- Ability to develop and apply creative solutions to complex issues

- High attention to detail and quality control.