Business Marketing Role - Capital Markets/Banking

Detailed JD

Business marketing role for the Banking, Financial services and Insurance business

The person will be responsible to build the brand and help drive demand using internal and external marketing engines and influencers. The business provides solutions to banking, capital markets & securities and insurance customers across the globe. This business unit provides a fantastic opportunity for innovative and 360 degree marketing to make the brand even bigger and better. The person will closely work with the BFSI Business and the Marketing eco-system. The position is based in Bangalore.

Job Description

Drive demand through Solution / Theme Based Marketing campaigns and focused events

- Take the business themes to the Market - Build impactful solution marketing campaigns to push the business themes to the TG using internal and external marketing engines

- Events - Participation in hosted and trade events, drive customer experience and customer traffic to the events, create the messaging and generate leads.

Take marketing into accounts

- Enhance perception in key accounts

- Increase wallet share by driving Deal intervention campaigns and cross sell campaigns into top accounts

- Enhance Customer relationship and experience and increase customer advocacy

Drive demand and build the brand through content, thought leadership and increased media presence.

- Positioning & Messaging Architecture - Create a differentiated positioning and the marketing assets for the business and its key big bets( theme/ solution/ service offering)

- Make the Thought Leadership more engaging, relevant and take it closer to our customer communities and media.

- Repurpose content to suit multiple media engines ( Social media, relevant industry publications)

- Create and build promotions campaigns for customer case studies / customer success stories

Increase influencer Connect

- Analyst Relations: Map key analysts and help build effective relationships between business stakeholders and the analyst community

- Enhance the brand within the analyst community- Drive positive movement on analyst surveys and interactions and share success stories and relevant thought leadership

- Run the Analyst based marketing program for the business.

Market Intelligence and Internal Process

- Marketing Communications : both external and internal

- Gather insights from Industry trends and reports

- Garner account intelligence

- Institutionalize processes and make them repeatable

- Vendor and agency management

- Marketing workshops for better business and marketing alignment

- Marketing operations

Key Qualities Desired

Ability to get the job done l Ownership l Persistence l Adaptability l Attention to detail l Ability to effectively collaborate with business & marketing teams l Being a change agent l Create work that will get admired, replicated, used and creates an impact