Business Manager - Sales & Marketing - Ceiling Tiles Segment - Building Material Firm

Position : Business Manager - Ceiling Tiles (Leading Building Materials Company)

Role :

- Responsible for managing product life cycle for the Some of the Ceiling Tiles Product Categories - Understand & Evaluate opportunity, existing GAPs, category insights, etc.

- Drive category innovation, conduct competition benchmarking & devise differentiation plan

- Map growth opportunities and devise strategy to tap market potential

- Working closely in cross functional team for New product Development & Launch of category defining products.

- Work closely with operation & scm team for manufacturing & sourcing plan

- Draft & Implement Product positioning strategy according to market segment, customer categories, pricing ,competition tracking.

- Conduct product training programs for Sales & marketing team/Technical team/Customer to educate them about product benefits, specifications & uses

- Understand the underlying product costs and develop strategies to improve margins to help business make long-term profits

- Work on Pricing strategy for all products across assigned categories.

- Define & implement demand generation strategy, B2B demand generation plan, Digital campaign, & loyalty program for the users

- Conceptualize, develop, plan & implement the brand campaign through BTL strategies.

- Do Architect meets, participation is seminars , Branding etc.

- Plan 360 degree product Communications, Collaterals, Blogs & videos.

Requirements :

- MBA (Ideally Engg + MBA)

- 10 to 12 years of relevant experience in Marketing & Sales in the Ceiling Tiles Business

- Extensive experience in the Building Materials Industry

- Excellent communication/presentation skills

- Demonstrate personal drive and be target oriented

- Aggressive and productive approach towards market development

- Should be able to identify emerging market trends & build a business strategy to face challenges of promising markets

- Identifying gaps in product portfolio and driving new product development

- Team player with strong cross functional networking ability

- Strong in concept/ solution selling

Location : Mumbai/ Delhi NCR

This position is for a Client of Vertex Corporate Services which is a Leading Building Materials Company