Business Manager - eCommerce

E-commerce Business Manager

- Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales on our online store.

- Developing Annual E-Commerce Sales & Marketing Strategies to support sales and P& l Strategy along with creating a strong brand image

- Sales & Targets-Working closely with all the channels & doing various activities like marketing campaigns, targeting right product at right time as per the season, ensuring enough inventory for target achievement.

- Drive online sales growth through maximizing traffic, conversions and ROI via activations and promotions(Achieve Sales target & related commercial KPI )

- Lead all website merchandising and Conversion Rate Optimization (CRO) to maximize online profitability and conversion

- Oversee all aspects of online activity including web development, branding, marketing and online sales and promotions

- Manage the integration of all aspects of local e-commerce operations, including logistics, customer service, stock and supply chain, IT, and local outsourced partners

- Build new strategies with internal partners to drive traffic & customer growth on our E Boutique

- Ensure that all local requirements are met in terms of user experience, functionality, packaging, language, etc.

- Track digital activities and KPIs through monthly reporting

- Self-Driven Entrepreneur skills with Strategic and creative thinking abilities.

- Web Platform experience -Shopify store management and Majento

- An analytical person with strong technical skills.

- Advanced Excel and Google Analytics skills

- Business - Analytics, Hands on experience in Digital Marketing,

- 7-10 years of experience managing e-commerce platforms

- 2 to 3 years of both direct and cross-functional people management experience

- Exceptional knowledge of Performance Marketing, in particular SEA, programmatic, email, affiliates, paid social - this is a must

- Expert IT literacy: Google Analytics, AdWords, MS Office, Social Media tools,SEO , CRO etc.

- Ability to create strategies, make operational decisions and execute accordingly

- Strong organizational and project management skills

- Excellent communication, strong interpersonal and presentation skills

- Master degree required

- Ability to develop and manage sales accounts in third party e-commerce partnerships

- Profound and all-rounded Digital Sales & Marketing knowledge.

- Knowledgeable of e-commerce trends, competitive landscape and digital customer experience

- Connected in national agency / vendor landscape, experienced in working with media agencies

- Eye for detail