A well-established and diversified business house with presence in India and overseas is looking for a Business Manager to develop their Edible Nuts business in the B2C segment. Overall responsibilities : - Managing Sales & Marketing organization to ensure achieving targeted sales (both volume and value), market share and profitability budgets for entire product/brand portfolio (both in-house and trading products). - Ensuring Planning and executing new initiatives and strategies for expanding products market and growth and enhancing distribution width and depth. - Exploring and identifying innovative sales & marketing channels/avenues/opportunities for products viz OEM Business Development, Home to Home, Go Slow channels, etc and strategizing the mechanism to make them work. - Strengthening existing dealer and distribution network and its augmentation. - Appointing channel partners (distributors and wholesalers) and its effective management. - Driving the pricing structure basis market inputs, including analyzing market intelligence on competition, trade, customer expectations, product features, etc and making the strategy. - Custodian of the organization's New Product Development process. - Launching new products and developing new sales opportunities. - Strategizing and continuous working towards Brand Building & Brand Development through proper deployment of all components of the Marketing Mix. - Leading the team on all Above The Line (ATL) and Below The Line (BTL) initiatives for the brands, in conjunction with Communication, Media, Advertising & PR agencies. - Leading the mass Media Planning & Execution for all campaigns, in partnership with media agencies & other stake holders in the media landscape. - Leading Market & Consumer Research efforts with the objective of unearthing trends, insights & profitable avenues of growth for the organization's portfolio. - Developing and implementing annual marketing plan in collaboration with sales plans. - Designing and implementing sales promotions and market activation programs with robust control / tracking mechanisms along with metrics to measure effectiveness of the program. - Coordination with manufacturing and supply chain function on availability and delivery of products to ensure product availability. - Dealing with commercial activities pertaining to sales and marketing functions viz credit policy, controlling bills/receivables, incentive schemes, etc. - Monitoring region-wise and product-wise sales, analyzing results and making strategies. - Sales& Marketing budgeting and goals/targets setting along with full P & L responsibility. - Building competent, effective, efficient and result oriented sales organization. - All relevant record keeping and reporting. - Implementation and maintenance of quality systems and continuous improvement methodologies with specific focus on growth, cost reduction and process improvements. - Any other job which may be assigned by the management from time to time.

Delhi NCR

Business Manager - B2C Marketing - FMCG/Retail 

Business Manager - B2C Marketing - FMCG/Retail  ,Job Description for Business Manager - B2C Marketing - FMCG/Retail  in Sinerrgia Consulting in  Delhi NCR for (8-12) years of experience. Apply Now!

Job Description for Business Manager - B2C Marketing - FMCG/Retail  in Sinerrgia Consulting in  Delhi NCR for (8-12) years of experience. Apply Now!