Business Head - Sales & Marketing - OTC - FMCG

Job Description

- To develop plans in alignment to Group strategy and effectively execute ensuring short and long term Key Business objectives.

- Have strong BTL marketing experience.

Key Responsibilities:

- Need to lead the business and to build business strategies to grow the business exponentially.

- Ownership of marketing programs (Offline & Online), including conceptualizing, building, executing and analyzing adoption and engagement marketing programs across all outbound marketing channels as well as each life cycle stage, making continuous improvements based on performance, trends, and insights.

- To achieve profitability objectives by driving budgeted revenue, controllable expenditure, productivity & contributions by regions.

- Achievement of Primary & Secondary Sales for ensuring Top Line & Bottom Line

- Preparing & reviewing budgets for all channels & regular review of P&L

- To develop strategies and tactics for improving sales & distribution efficiency.

- To optimize staff performance through goal setting, coaching & development, including performance reviews and Recruitment, training and development of staff in line with role profiles and core competencies

- To ensure effective application of operating systems, policies and procedures, particularly with a focus on forecasting of products and proactive alignment to customer & sales trends.

- Analyzes and evaluates information that measures the success of the strategies and refines or changes strategies in response to that information

- Ensure marketing and PR activities are planned and periodically reviewed to support sales.

- Opportunity to head Marketing activities for the entire OTC vertical.

- MBA with 12+ years of experience in Sales & marketing, which includes blended experience in ATL and BTL marketing.