Our Client is a leading Firm into Gaming world, we are looking for a Product/ Business Head for the firm as a mini CEO driving the p&l, operations, as well as the technology platform.
Key Responsibilities:-
- Plan and execute
- Measure and report performance
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Reports creation using Google Analytics/other SEO Tools for tracking and analysis of traffic metrics through various SEO initiatives
- Driving website awareness and traffic with Facebook and Google Ad campaigns
- Managing PPC marketing budget with optimum utilization
- Analytically tracking and improving the success of social media marketing programs
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