Business Head - Personal Care Products

Business Head for one of the Leading Personal Care brand

Marketing Management :

- Develop channel/customer 4P strategy and actions in line with Brand Strategy for the India market

- Key interface between Brand Marketing and Sales Team to execute ATL & BTL plans

- Continuously reviews Local Success Model compliance, monitor and benchmark customer performance against 4P targets and drive agreed action steps

- Be the voice of the Brands by development of the operational marketing strategy for Brand across Indian market

- Ensure the implementation of the agreed marketing strategy in the region

- Monitor markets' performance on launches, ensuring they are aligned with KPIs

- Bring innovation by bringing outside-the-box ideas, leveraging data, and building insights to create business cases to build scalable products and promotions to drive the growth of the business; develop functional capabilities to test, learn, and iterate to accelerate category growth.

- Working with the Key Fashion/Lifestyle retailers, Beauty Stores and building tailor-made launch program for them

- Working with the Retail team, lead the deployment of the Retail Excellence Program, ensuring quantitative and qualitative visibility on shelf

Account and Business Plans :

- Create and keep live annual Retail plans to deliver business objectives. Strategies must be developed through an understanding of the market, channel, customer and shopping and created with the sales and supply chain teams

- Lead &negotiate agreement of a Joint Business Plan with key customers and distributors that delivers agreed objectives

- Lead, manage, measure and improve account profitability

- Hit Annual budget targets

Sales : Drive the accuracy and delivery of monthly sales forecasts - working with Sales, Supply Chain, and

Finance :

- Overall responsibility for achieving or exceeding the sales and distribution objectives for your territory to ensure achievement of company's business objectives and strategy.

- Deliver sales targets volume/revenue.

- Ensuring maximum distribution coverage as per sales and marketing plan.

- Marketing support through market checks, retail audits, coordination and execution of marketing and promotional activities in the market along with post analysis.

- Delivers monthly, quarterly and annual sales.

- Penetrating distributor's organization beyond the supplier level and build a collaborative relationship.

- Maintaining monthly MIS and Reporting in-market sales and distributor's stock. All such reports should be sent to your reporting authority in the head office on the 5th day of every month.

- At the end of every quarter, you shall prepare and present detailed reports of sales activities and successes to top management at internal review meetings.

- Manage existing distributors and appoint new distributors in unopened territories

Ecommerce strategy and roadmap :

- Optimising product visibility online and executing stand out digital campaigns

- Manage online relationships with retailers and alignment on strategy

- Monitor net revenue, trade spending, P&L and online market share with competitor analysis, provide ecommerce insights and recommendations to key stakeholders

- Build strong business relationship with customers through robust engagement and strategic collaboration to achieve sales target and brand awareness to generate demand

- Driving online business performance via data driven digital engagement approach with relevant social consumer touch points and constantly improve KPI including traffic, conversion, basket size and repeat purchase by content management and digital tracking tools

Promotions :

- Negotiate and deliver an annual promotional programme, ensuring that promotions are communicated, forecasted, delivered and evaluated. Approved no less than 8 weeks out

- Delivery within spend budget and promotional guidelines

- Monitoring competitor product and competitor promotions

NPD/Range Review Delivery :

- Work to close distribution gaps and deliver New Product Launch plans (distribution, display and turnover targets)

- Work to lead customer range review delivery and post review evaluation/future recommendations manage ROIs.