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Manish Mishra

Recruiter at Apolis

Last Login: 29 April 2024

Job Views:  
637
Applications:  309
Recruiter Actions:  157

Job Code

1400861

Business Head - Performance Analysis/P&L Ownership/Brand Positioning - eCommerce

14 - 25 Years.Mumbai
Posted 1 month ago
Posted 1 month ago

Business Head |luxury e-commerce | E-Commerce Performance Analysis and PNL Ownership |Brand Positioning


Responsibilities:

- Performance Analysis and PNL Ownership: driving revenue growth through sales, marketing, and business development, Monitor and analyze key performance metrics to measure the effectiveness of brand initiatives and optimize strategies for maximum impact.

- Plan, forecast, report on sales, costs and business performance, according to company/brand requirements.

- Develop strategies and plans for business expansion and future development.

- Guide "Buyer" on creating the right product and price mix.

- Plan and implement advertising and promotional strategy and activities.

- Liaise with brand principals to develop new products suited for the market based on market research and past product performance.

- Manage costs and overheads, and all factors affecting the profitable performance of the business.

- Liaise with external agencies (brand principals) and authorities as necessary (advertising, PR, recruitment, training etc.).

- Seek and continuously develop knowledge and information about competitor's activity, pricing and tactics, and utilize the information to maximize business opportunities.

- Review overall performance on key KPIs-performance, merchandising, audit scores and manpower.

Brand Positioning: Define and communicate the unique value proposition of our brand, positioning us as a leader in the luxury e-commerce space.

Brand Positioning: Define and communicate the unique value proposition of our brand, positioning us as a leader in the luxury e-commerce space.

Social Media Management: Manage our presence on social media platforms, including Instagram, Facebook, and Twitter, to foster community engagement and cultivate brand advocates.

Influencer Partnerships: Identify and collaborate with influencers and brand ambassadors to amplify our brand message and reach new audiences.

Market Research: Stay abreast of industry trends, competitor activities, and customer preferences to inform brand strategy and identify growth opportunities.

Collaboration and Leadership :


- Work cross-functionally with internal teams, including merchandising, design, and customer service, to ensure brand consistency and alignment across all touchpoints.


- Provide mentorship, coaching, and professional development opportunities to team members.

- Proven experience in brand management, preferably within the luxury retail or e-commerce industry.

- Strong understanding of digital marketing channels, including social media, email marketing, and SEO/SEM.

- Excellent communication skills, with the ability to craft compelling brand narratives and engage diverse audiences.

- Strategic thinker with a creative mindset and a passion for luxury fashion and lifestyle.

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Posted By

user_img

Manish Mishra

Recruiter at Apolis

Last Login: 29 April 2024

Job Views:  
637
Applications:  309
Recruiter Actions:  157

Job Code

1400861

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