Business Head - Modern Trade/Institutional Sales - eCommerce/FMCG

KEY RESPONSIBILITIES:

- E-Commerce Business Enhancement

- Digital Business understanding

- Responsible for digital

- Modern trade and institutional Sales

- Responsible for P&L

- Handling BTL for the relevant portfolio

- Activation and promotions to be carried out

- Understanding Brand Strategies and translating them for success in the market through proper sales execution.

- Planning budgets and effective execution of the same for maximizing the output

- Partner in Channel Development Initiatives

- Market share, Volume & Product Mix related Objectives through the Modern Trade channel

- Ensure stock availability and a timely listing of our products with the Modern Trade accounts.

- Planning and execution of all trade marketing activities for the modern trade channel, new product launches and brand promotion to get the desired brand visibility

- Organizing training / guiding for channel partners at multi-level covering all the categories

- Coordinating with the Service team for escalations from the channel

- Co-ordinate with branch sales teams on day to day basis for Purchase Orders (PO)/ Sales Return Notes (SRN), pricing and schemes launched for the modern trade channel from time to time.

- Developing the Sales and Marketing strategy for E-commerce

- Understanding competitor landscaping areas of E-Commerce

- Understanding Key Drivers, Consumer purchase behavior in E-Commerce.

Key Interactions

External Interactions Internal Interactions

- Distributor partners

- Vendors

- Modern trade & Retail chain teams

- Liasoning with Ecommerce platform o Marketing

- Brand teams

- Sales

- Operations

- Finance / Commerce