Job Responsibilities: 1. Grow sales of Key products through OTC / Trade channel and develop relevant channel strategies. 2. Responsible for the topline and brand profitability for key brands in the Meyer portfolio, specially products that are earmarked for sales through OTC channels. 3. Formulation of marketing strategies with a focus on consumer marketing and promotions at the time of sale 4. Building strong Marketing programs to engage consumers. Execute with help of cross-functional teams. Tracking and measuring the impact of Marketing Programs. 5. Manage creative agencies, develops consumer brand communication for OTC products. 6. Developing mass media plans and strategies and tracking the effectiveness of media investment. 7. Liaise with Market Research agencies to gather insights from consumers. 8. Support and drive sales - work in close partnership with sales team to ensure marketing programs are driven consistently and in a high-quality manner. 9. Extensive experience in managing an OTC portfolio Experience - 15-22 years Qualification- MBA Marketing Industry- Pharma- OTC/Consumer/ FMCG- OTC Product

Mumbai

Business Head - Marketing - FMCG 

Business Head - Marketing - FMCG  ,Job Description for Business Head - Marketing - FMCG  in Randstad India in  Mumbai for (15-22) years of experience. Apply Now!

Job Description for Business Head - Marketing - FMCG  in Randstad India in  Mumbai for (15-22) years of experience. Apply Now!