Job Purpose: Lead and Manage end to end responsibility for the brand. Profitability of the brands
Key Work Areas:
- Drive the vision & strategy for the Business in consultation with CEO & COO with inputs from corporate heads and business function heads like Finance Head, National Sales Manager, Marketing Head, Supply Chain Head, etc.
- Identify growth opportunities (potential markets, customers, new products/ services) in existing geographies
- Plan the product purchase based on the buying buckets assess the depth and width of the carryover styles and top sellers
- Attend the regional meetings with the principals and plan on the Brand line reviews plan purchases for the introduction of newness in the assortment depending on the seasonalities. Develop a plan to ensure that a robust product pipeline for the future is maintained
- Formulate annual budgets/ plans for Business across geographies in terms of sales, cash flows, profitability, costs, working capital etc. in consultation with CEO, COO and CFO and inputs from direct reportees
- Ensure timely updation of the relevant reports in stipulated formats to the principals
- Provide direction to the marketing teams based on the initiatives by the international team and product plans. Devise and execute a marketing budget and marketing calendar for the entire year.
- Explore opportunities for growth (both organic and inorganic options) of the business in new geographies and products in consultation with CEO & COO and Corporate Strategy & New Business Development
- Review financial statements to determine progress and status in attaining revenue/cost objectives and revising objectives and plans in accordance with current condition
- Implement business strategy and continuously monitor Businesss progress against strategic/ annual business plans, key initiatives and report progress to CEO & COO. Decide appropriate action required in case of slippage. Setting of the monthly / quarterly / yearly sales targets for key dealers and chains.
- Periodically review Organizational structure and modify (if required) to effectively implement Divisions strategy and ensure staff motivation at highest levels possible
- Develop pricing bands for newness products with support from CFO in alignment the market scenario and profitability objectives of the company and propose for approval from CEO & COO
- Monitor debtor management and collections and provide solutions in case of bottlenecks
- Initiate & drive best practices in Business across all functional areas
- Ensure coordination between sales, marketing, buying and supply chain and provide guidance for key functional decisions
- Constant interactions with principals on planning the business end to end buying, products, assortment, marketing, business reviews, growth strategies, liquidation plans
- Act as a mentor and provide coaching on vision and direction to the direct and indirect reportees
- Maintain standards of performance of the organization teams through effective coaching and performance management
- Identify development areas for direct reportees and implement action plans for developing a strong team of employees
- Recruit & select team members in line with organizational requirements
- Identify critical positions and successors in collaboration with CEO
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