- Direct the Sales Team and establishing Sales Targets Brand Wise Pack Wise as per ABP
- To establish coverage, Distribution and Display objectives in line with Business Plan and achieve turnover targets, profit targets and market share targets
- Help them in breaking the same Geographically, Monthly, Weekly & Daily
- Co-ordinate Sales and Distribution by establishing Sales Territory
- Work out a training Calendar for all players in the Sales Organization and implement the same.Co-ordinate with SMM and execute all the marketing and brand activities as per the agreed calendar in ABP
- Analyze Stock Movement based on the secondary sales and have a complete control on inventory. Do sales analysis and accurately forecast Sales and Stock requirement and coordinate with Logistics for the same
- Regularly have financial review with the Accounts Manager to ensure that the Budgeted Top-line and Profit Targets are achieved
- Have a Clear focus on Traditional Channels to build Distribution, Visibility and volumes
- Establish Travel and Market Contacts Plan for Self, Direct reportees and entire Sales Team
- Have Periodic Revision on the Progress of Business, Weekly, Monthly, Quarterly, Yearly. Regularly up-date your immediate supervisor and the marketing team on sales trends, market developments and competition
- The position has the administrative responsibility of running the c&fa in his territory in co-ordination with logistic and regional accounts manager
- Ensure the training on induction manual to all the sales team members including the new recruits
- On quarterly basis do SWOT analysis for your state and share the same with HO
- Do half yearly appraisal of your team
- Ensure that you have the budgeted manpower regularly as per ABP. Attract and retain quality manpower
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