Business Head - Events - Media

Role Description :

Title : Business Head , Events

Direct Reports (2); Total team : 20

- Responsible for the profit and loss for the vertical.

- Responsible for revenue, overall business strategy and running the vertical as a financially independent business unit

Key Responsibilities:

Responsibility : Deliver on P&L as per plan

Tasks:

- Develop and implement business strategy

- Overall revenue responsibility;

- Optimize client relationships

- Plan and manage marketing, PR and branding activity

- Analyze the financial performance of the function and identify and remove bottlenecks to performance

- Scan the environment to gain insights into competitor strategies, potential business opportunities and market trends

- Plan and manage profitability as per plans

- Plan and manage costs within budget

Performance standards:

- Deliver:

- Overall Revenue

- Profitability

- Ensure operational costs do not exceed budgeted levels

- Collections

- Grow client count

- Drive inorganic and organic growth

Responsibility : Talent / Staff Management

Tasks:

- Plan and direct staffing, training, and performance evaluations to develop and control sales programs.

- Provide coaching and regular one-on-one meetings for staff.

- Establish accountability for achieving results through entire sales team.

- Set stretch goals aimed at developing the business skills and competencies

- Manage all aspects of reward and recognition necessary to reinforce and communicate important messages about performance and organization direction and values

Performance standards : Employee retention and employee satisfaction ratings

Responsibility : Integral member of the Management Team

Tasks:

- Work with senior management team to develop and maintain a strategic perspective based on marketplace and constituent needs and satisfaction in organizational direction, program and services, and decision-making; and, ensure the overall health and vitality of the vertical.

- Help make sure that the Company’s philosophy; mission and vision are pertinent and practiced throughout the organization.

- Develop and coordinate means to seek regular input from the Company’s key constituencies regarding the quality of programs and services and the Company’s relevance.

- Help formulate and administer policies to ensure the integrity of the Company.

Performance standards:

- Has respect of the department and actively participates.

- Leads and encourages involvement from others in staff meetings.

Primary Interaction : Nature

External:

Clients: Agencies, Advertisers, Institutions

- Develop key relationships across clients and agencies

- Maintain and develop new business with clients and agencies to attract their desired demographic.

- Function effectively within major advertisers seeking access to urban markets

- Present professionally to major corporations/institutions

External media : As and when required

Internal:

- Station Heads : Work closely to plan the most effective sales strategy for all sales from the stations.

- Executive Management : Regular updates and meetings with Executive Management

- Programming and Marketing : Regular meetings and updates with Marketing to drive activities that help promote brand building and increase sales

Unique Knowledge & Skill Requirement:

- Strong management skills to drive business results

- Strong national client relationships in any or all: Automotive; Adult Beverage, Beverage, Entertainment, Music, CPG, Pharmaceutical, Leisure, Apparel, Foot Wear; Financial Services, Luxury Goods and others.

- Good with meeting and exceeding targets.

- Leads by example by creating a culture of “Lead and Win”

- Ability to work in concert with the interactive group when required

- A person who enjoys building other executives to succeed in a dynamic environment

- Successful track record of delivering business results

- A strong understanding of the India market as it relates to all kinds of events taking place in the entertainment industry

- Strong communication skills to gain consensus internal and external

- Self-motivated, proactive, strong work ethic. Intelligent strategic thinker.

- Creative business person who takes advantage of opportunities. A person who can also create their own compelling opportunities for clients and the Company

- Time management and financial skills.

Profile:

Qualification : Education & Experience:

- MBA from Premier institute

- 10-12 years of experience in sales and marketing and around 2-3 years of handling a P&L responsibility.

- Proven track record of high performance

- Excellent analytical and communication skills; ability to strategize and execute; ability to lead and build a team