Business Head - D2C Brands - FMCG Conglomerate

Business Head - D2C Brands

- Executive Hiring is looking for a Business Head - D2CBrands for an FMCG Conglomerate.

- Post Grad in Marketing with 12-15 years of work experiences in the areas of Digital & Performance Marketing in a D2C outfit ( Brands.com + ecomm ) of which at least 2-3 years managing the P&L.

Key Responsibilities :

1. Top and middle funnel : Digital Marketing.

Across all platforms of :

(a) Google and YouTube

(b) Facebook

(c) Instagram

(d) OTT etc.

2. Bottom funnel : Performance Marketing

Across all platforms of:

(a) Google Search

(b) Facebook

(c) Instagram, affiliates etc.

3. D2C handling experience : Performance marketing for D2C brands.

4. Data analytics : Ability to analyze and drive insights from daily data across funnel and all key parameters.

5. Operations : Hands on experience in driving the daily operations for digital marketing across the funnel for daily optimization and improving ROI.

6. Experience in handling Market Place search marketing.

7. Candidates must have experience of handling teams in order to ensure the delivery of the responsibilities as stated above.

In case this of interest to you, please upload your resume mentioning CTC.