Business Group Head - Media Planning - Media Agency

A leading Media Agency is looking for a Business Group Head to lead a product vertical team.

The team comprises of traditional and digital specialists working as an integrated team.

The candidate should be proficient in media strategy development and creating traditional mass media solutions. Industry software knowledge & usage - BARC/ IRS TGI. In addition, thorough knowledge of media marketplace & opportunities available.

Responsible for complete end-to-end project management including client engagement and overseeing day to day operations. Interact with all the Strategic Units & ensure smooth functioning of the team & processes

Reporting of the role

This role reports to the Client Director.

Responsibilities of the role:

- Act as a senior level contact for the client and have a strong understanding of cross channel media strategy. Should be able to lead strategic conversations on Media and communication planning

- Help build effective media interventions on the back of strong Comms planning

- Provide media plans across mediums post media brief mining and other data analysis.

- Continuously work with the clients to arrive at the best process/systems for efficient and effective management of work streams.

- Develop creative ideas and disruptive comms/media innovations for the client, aligned with their business, customer and brand goals.

- Be responsible for the planning team career development & progression in the team

What you will need:

Strategic & Media Planning

- Strong understanding of brands & consumers

- 5-7 years- experience in managing media planning/communication strategy & client relationships

- Experience in working on integrated media strategy and planning including traditional media, digital and mobile media will be preferred

Communication Skills

- Highly articulate, story-telling capability

- Good presentation skills

Management Skills

- Excellent people management skills

- A good understanding of processes and systems

Personality Traits

- Collaborative, outgoing and passionate