Finance Controller - Media/Advertising Firm

Job Description :

- Formulate & Drive Business Plans / Strategies for the Market for specific categories and Division to operationalize the 3 Yr & 10 Yr Plan

- Analyse and develop Industry landscape to recommend Category / Product Play.

- Benchmarking vis a vis Market - Channels and Segments, Competitive Actions and Combative Counter Plans

- Lead Annual Operating Plan and Forecasting ( Monthly / Quarterly) and reframing Year to Go to deliver goals for the year

Operational Execution and Reviews :

- Co-own the Business P&L and KPI's along with Business Teams

- Drive Operational Excellence thru deep dive analytics on Business Drivers and leading the change / execution with Operating Teams

- Hold fort on Key Business KPI's viz. Revenue, Mix, Segments, Margins and Working Capital

- Crisp Presentations and creative visualizations explaining financial & business results

- Deliver key messages to Category / Business leaders / Executive Committee and maneuver to a decision

- Business Case preparation and Performance review of new Investment. Insights thru Return on Investment / Payback & decision Drivers

- Analyze key business drivers regarding industry and competition and provide regular business risk assessment reports to Leadership Team

- Establish business intelligence reports & dashboards to streamline the financial and operations MIS across various categories / locations / initiatives

- Identify Levers for Revenue, Mix and Margin improvement opportunities and establish pricing / discounts / trade schemes guidelines