Business Development Role - IT

If you live and love technology, and have a knack for marketing yourself and a product you believe in, we want you as our next colleague!

We are young technology startup building AI-based solutions in the marketing space.

We think technology and AI can help make life much easier for brands to help find the right mediums and storytellers to spread their message online and offline.

Our first offering is in the space of influencer marketing. We track 15 million Indian users across Instagram, TikTok and other popular social media platforms to help brands find great individuals who can help them spread the message in their own unique ways. You can read more about it here: https://medium.com/@saigaddam/the-art-and-science-of-decentralized-storytelling-d577e7dc54d6

Here is a more detailed JD: http://bit.ly/ImmersifyBDJD

We are looking for generalists who have some experience with business development roles. Experience with BD in the consumer brands space is a plus.

We are a small, flat team and you will work closely with the founders

Job Role

- Strategizing Go-to-Market plan for new product launches

- Strategizing GTM plans for two new products catering to Indian media (the first an AI enabled Influencer marketing platform - beta launch in progress ; second a media platform to bring efficiencies in media planning and buying - WIP)

- Anticipating market needs and emerging opportunities

- Drive quality solutions by analysing market expectations and adapting systems and business processes to meet these requirements.

- Formulate and enforce strict compliance with strategy.

- Revenue Generation

Key responsibility

- Implementation of above GTM plans to meet revenue goals. This will involve:

- Ensuring sales kits are customized and relevant to potential customers

- Establishing relevant channels of communication with current and potential advertisers

- Thorough research and preparation before sales meetings

- Quality follow ups and closures

- Building Internal and External relationships

Major activities

Internal : Building a strong relationship with our principals, third party service providers/vendors to ensure open lines of communication

External : Leveraging current relationships of the group in the market

- Developing, maintaining and growing the Immersify brand; forging key client and industry relationships; and correct positioning of the company as the leader in digital media sales.

- This will include negotiations with VIP advertisers; discussion of pricing structures, promotions and advertising packages with management; understanding of market segments and research findings.