Business Development Manager - FMCG
- Reporting to the Head of Sales and Marketing, the regional manager will be responsible turnover growth and accomplish business development activities by researching and developing marketing opportunities and plans; implementing sales plans; managing staff members as well as distributors and key accounts.
- Develops and implements strategic marketing & sales plans and forecasts to achieve corporate objectives for products and services
- Develops and manages sales/marketing operating budgets
- Plans and oversees advertising and promotion activities including print, online, social media, trade demonstrations amongst others
- Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share
- Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
- Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets
- Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions
- Minimum 7 years' sales/marketing experience in Consumer Food Brands (FMCG, a must)
- A diploma/degree in communication, business or marketing
- Basic knowledge of financial planning and budgeting
- Marketing Concepts (Above and below the line)
- Strong Client Relationships management
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